According to the IMDb Studio Briefing for December 22nd, 2006:

If the public reacts to We Are Marshall (starring Matthew McConaughey and Matthew Fox) the way many critics have, the film will come crashing down like the plane that carried 75 Marshall University players to their deaths in 1970.

I'm going to the dentist tomorrow. Tonight, I found myself brushing my teeth really long, extra hard. Don't get me wrong - I brush pretty good every night, but tonight I really went apeshit. I even flossed. The whole got pretty serious, and I'm pretty sure the dentist is going to buy it. Pretty clever, huh?